Bloombar Watches — Chrono24

Bloombar Watches · Chrono24

Bloombar Watches is a UK-based luxury pre-owned watch retailer operating multiple web properties: the main e-commerce store (bloombarwatches.com), a Cartier-focused sell/consignment site (sellcartier.co.uk), and a Patek-focused sell site (sellpatek). Metawork built and maintains their complete digital stack — WooCommerce website, Pipedrive CRM automation, Make.com workflows, WhatsApp follow-up sequences, and marketplace integrations with WatchFinder and Chrono24.

Dedicated Chrono24 marketplace integration — separate from the Automatic Uploads project to allow independent evolution of Chrono24-specific logic.

What was built

Product Field Extension

Custom WordPress plugin adding Chrono24-specific product fields to WooCommerce: reference number (separate from SKU), Chrono24 product description (different format than the standard WooCommerce description), model/market value lookup. A custom "Individual" category was added for non-standard listings and excluded from site indexing.

Import/Export Mapping

Field mapping maintained in a Google Spreadsheet covering all Chrono24 required fields. Reference numbers are automatically appended to product titles on save and stripped out when exporting to avoid duplication. Old products were batch-updated with the new fields.

Market Value Agent

A "BW Market Value Agent" feature to look up or estimate market values for watch models — used to assist with pricing decisions when listing on Chrono24.

Maintenance

Ongoing coordination with Chrono24 support and internal team (Damian, Michelle, Jolita) to handle schema changes, new required fields, and mapping updates as Chrono24 updated their import format.

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