← Bloombar Watches
CRM Project

Bloombar Watches · General

Bloombar Watches is a UK-based luxury pre-owned watch retailer operating multiple web properties: the main e-commerce store (bloombarwatches.com), a Cartier-focused sell/consignment site (sellcartier.co.uk), and a Patek-focused sell site (sellpatek). Metawork built and maintains their complete digital stack — WooCommerce website, Pipedrive CRM automation, Make.com workflows, WhatsApp follow-up sequences, and marketplace integrations with WatchFinder and Chrono24.

Duration 47 months
Tasks 206

Work for Bloombar Watches covers the foundational build: website, CRM setup, core automation, and early product/e-commerce work before ongoing support was split into a separate project.

What was built

Website

WooCommerce store on the Bricks theme. Work included product catalog setup, filtering by brand/condition/price, single product pages, category pages, blog, checkout with PayByFinance (Novuna) financing, sell/consignment form, and mobile optimisation. SSL automation, plugin management (Wordfence, WooCommerce updates), server maintenance (DB repair, disk space), and speed optimisation were also part of this scope.

Sell Form & Pipedrive

JotForm-based sell form for customers submitting watches for purchase or consignment. Integrated with Pipedrive: form submissions create deals with condition, box/papers, and contact details. Deal fields extended with consignment/outright preference. Incremental reference numbers (WS1, WS2…) generated for all new contacts with a deal.

CRM & Automation

Pipedrive configured as the central deal pipeline for buy and sell enquiries. Make.com scenarios built for deal creation from web forms, SMS appointment reminders, duplicate contact handling, and Facebook Pixel / Google Tag integrations.

Early Marketplace Work

Initial scoping and setup for Mirakl/WatchFinder marketplace uploads, which was later developed into the Automatic Uploads project.

Recently touched

  • 2026-04-21 Sell Cartier Tracking In Progress
  • 2025-01-08 Sell Brands LandingPage (only Cartier was finished) Done
  • 2024-12-18 Chrono24 Uploader Frozen
  • 2024-11-27 E-commerce Uploading Process Frozen
  • 2024-11-27 Sale enquiry photos aren’t loading into Pipedrive Done

Other projects in this case study

  • Support

    Monthly retainer covering ongoing website maintenance, new feature development, Pipedrive and Make.com automation work, and marketplace integrations across all Bloombar web properties.

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  • Automatic Uploads

    Automated product listing pipelines from the Bloombar WooCommerce store to external marketplace platforms — eliminating manual data entry for each new listing.

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  • Chrono24

    Dedicated Chrono24 marketplace integration — separate from the Automatic Uploads project to allow independent evolution of Chrono24-specific logic.

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  • Merch and Marketplace

    This project covered two parallel workstreams for Bloombar Watches: getting their inventory live on third-party watch marketplaces, and building out a merchandise offering on their existing…

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  • Websites Updates 3.0

    GoogleSpreadsheet - Logins + Data Mapping

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