← Bloombar Watches
CRM Project

Bloombar Watches · Support

Bloombar Watches is a UK-based luxury pre-owned watch retailer operating multiple web properties: the main e-commerce store (bloombarwatches.com), a Cartier-focused sell/consignment site (sellcartier.co.uk), and a Patek-focused sell site (sellpatek). Metawork built and maintains their complete digital stack — WooCommerce website, Pipedrive CRM automation, Make.com workflows, WhatsApp follow-up sequences, and marketplace integrations with WatchFinder and Chrono24.

Duration 22 months
Tasks 560
Meetings 1
Looms 9

What we do

Monthly retainer covering ongoing website maintenance, new feature development, Pipedrive and Make.com automation work, and marketplace integrations across all Bloombar web properties.

Website Maintenance

Regular plugin and theme updates (Bricks, WooCommerce, Wordfence, PayByFinance/Novuna), break fixes for checkout, product pages, and the sell form. PayByFinance went through several version upgrades with testing and rollback cycles. Email templates (transactional WooCommerce emails) updated to match branding. Product gallery extended with video support from YouTube.

Automated Follow-up & Offer Acceptance

The largest single feature built during support: a multi-step automated sequence for the offer/sale process.

  • Offer sent to client → automated 3-day follow-up sequence via Pipedrive + Make.com
  • Client clicks "Accept Offer" link → custom landing page (THYP) collects acceptance
  • Acceptance triggers Make.com scenario: deal stage updated, deal ownership transferred to new owner, WhatsApp + email confirmation sent via Superchat
  • Multiple update rounds to accommodate changes in call confirmation logic, stage transitions, and template content

Superchat (WhatsApp) Automation

WhatsApp Business messaging via Superchat integrated into Pipedrive workflows. Templates built for: offer notifications, call confirmations, 3-day follow-up sequences, and consignment updates. New templates added as the client's processes evolved.

JotForm Sell Form (Multi-step)

Sell form rebuilt as a multi-step JotForm to reduce abandonment. Integrated with Pipedrive for deal creation, pre-fills phone number after submission, passes salesType parameter dynamically. Form hosted on dedicated template pages across multiple sites.

Phone Number Automation

UK phone number formatting automation: Make.com scenario validates and reformats phone numbers for contacts in Pipedrive to E.164 format. Handles UK (+44), international (+49 etc.), and edge cases.

Pipedrive Automations

Ongoing updates to Pipedrive native automations: deal stage rules, activity creation, owner assignment, field validation. Automations rebuilt from single to multiple to handle complex branching (3-day workflow split across multiple PD automations).

Website Updates (Consignment, Hero, Products)

Periodic content and layout updates across bloombarwatches.com, sellcartier.co.uk, and sellpatek: hero banner images, consignment sales page v2, product attribute display, 404 page fixes, finance modal updates.

Recently touched

  • 2026-04-21 Add contacts from Xero to Pipedrive and Superchat Open
  • 2026-04-21 Wordfence 150$ (invoice additionally) Done
  • 2026-04-21 Update Pipedrive for more features In Progress
  • 2026-04-21 Agenda with Eddie Open
  • 2026-04-18 Update scenario [P][v1] Update phone numbers for UK number format In Progress

Other projects in this case study

  • General

    Work for Bloombar Watches covers the foundational build: website, CRM setup, core automation, and early product/e-commerce work before ongoing support was split into a separate project.

    Read case study
  • Automatic Uploads

    Automated product listing pipelines from the Bloombar WooCommerce store to external marketplace platforms — eliminating manual data entry for each new listing.

    Read case study
  • Chrono24

    Dedicated Chrono24 marketplace integration — separate from the Automatic Uploads project to allow independent evolution of Chrono24-specific logic.

    Read case study
  • Merch and Marketplace

    This project covered two parallel workstreams for Bloombar Watches: getting their inventory live on third-party watch marketplaces, and building out a merchandise offering on their existing…

    Read case study
  • Websites Updates 3.0

    GoogleSpreadsheet - Logins + Data Mapping

    Read case study