About Metawork Studio
CRM systems built to actually work
Most agencies treat CRM implementation as a simple administrative task. We design CRM systems as scalable infrastructure — not temporary fixes.
Throughput
In the last 6 months, we…
Live numbers from our ops tracker — regenerated every time a task moves. No marketing-dashboard rounding, no "based on selected projects".
37
Active projects
Client sub-projects touched
1,249
Tasks finished
YouTrack issues moved to Done
547
Make scenarios
In production across clients
16
Pipedrive setups
Active Pipedrive engagements
7
HubSpot setups
Active HubSpot engagements
We build infrastructure,
not just software
Since 2013, we've delivered 450+ CRM projects for businesses across Europe and the US. Our clients range from fast-growing SaaS startups to mid-market companies in logistics, healthcare, retail, and professional services.
We are a certified Pipedrive Authorized Partner, HubSpot Solutions Partner, and Make Silver Partner. Every project begins with understanding your business — not pushing a cookie-cutter template.
Our focus
- Pipedrive & HubSpot CRM setup and onboarding
- Workflow automation with Make.com
- Custom integrations & API connections
- Web development connected to your CRM
- AI agents & intelligent automation
Our tools
Tools we make available to you, for free
The same tools our team uses internally.
Cost calculator
LivePipedrive vs HubSpot side-by-side — plus Make, outreach, phone, office, and AI. Live list prices in USD, EUR, or GBP, with annual/monthly billing, bundle discounts, and the start-up rebate modelled in.
Open calculatorPipedrive assistant
Building nowA chat assistant we’re wiring up to our Pipedrive expertise — ask it about pipelines, fields, workflows, integrations, and it answers the way we’d answer. First of a set of platform-specific assistants.
Coming soonHow we differ
What an engineering-built CRM looks like next to an agency-built one
Most "marketing agencies with a CRM package" sell strategy first and treat the CRM as admin — fields, pipelines, a couple of workflows, and done. We've audited dozens of their builds. Unused custom fields. Automations that silently fail for months. Deal-stage logic that contradicts itself. Rarely anything that holds up under real use. Here's what we do differently.
We’re engineers, not marketers
The typical "marketing agency with a CRM package" sells you strategy and implements the CRM as an afterthought. We build CRMs the way software engineers build systems — with error handling, logging, version control, and tests. Strategy comes from knowing what’s possible technically, not from a pitch deck.
Error handling that exists
Most agency-built automations assume the happy path. We design for failure: every scenario has explicit error routes, retry logic, dead-letter handling, and alerting that reaches a human before a customer notices. If your current CRM runs on hope, ask your rep to show you the retry policy.
Clean data model, clean automations
We’ve audited dozens of CRMs built by other agencies — almost all of them share the same mess: hundreds of unused custom fields, deal-stage logic that contradicts itself, "Make scenarios" that silently fail for months. Our builds use the platform’s native capabilities first, only reach for custom code when it’s genuinely needed, and document every moving part.
No black boxes, no vendor lock-in
Agencies love proprietary stacks — it keeps you paying them forever. Our entire toolkit is off-the-shelf: Pipedrive or HubSpot, Make.com, standard APIs. Every scenario blueprint lives in your workspace, every custom field has a rationale, every integration you can take with you if we walk away tomorrow.
We ship documentation
Every system we build comes with a runbook: what it does, how it’s wired, where to look when it breaks, how your team extends it. Most agencies treat "the system is live, goodbye" as the finish line. We treat "your team can run this without us" as the finish line.
Your team owns it after launch
An engagement with us has an end — by design. We do the heavy build, train your team on the runbook, and hand over cleanly. Optional ongoing support is a retainer with visible hours and a shared Trello, not an opaque "management fee". You’re always one month from leaving.
Case studies
Our biggest and most complex engagements — from quick CRM setups to multi-year, multi-project partnerships.
Immodea
Projects
- Support
- Regimo Flex
- ORBIZ Webflow
Bloombar Watches
Projects
- General
- Support
- Automatic Uploads
- Chrono24
- HLawrence
- Pipedrive Chatbot
- Merch and Marketplace
Tim von Loh (TVL)
Projects
- Support 2025
- Webportal
- Marketing Website
- Offer Page
- Pipedrive Setup
OD Solutions
Projects
- Support 2025
- EasyBill + Asana
- Kanzleistelle
- HubSpot Improvements
Centric Software
Projects
- Phase 2
- Salesforce + HubSpot Marriage
Embark Law
Projects
- Support 2025
- Bexio
- Clockodo
- Pipedrive Onboarding
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