← Derek Rose
CRM Project

Derek Rose · JotForm + AI Agent

Derek Rose is a UK luxury fashion brand specializing in high-end apparel and accessories. Metawork built a comprehensive Pipedrive-based CRM and order management system including automated image collection by style code, inventory import orchestration, and ongoing support with advanced features like customer lifecycle tracking and AI-powered scoring.

Duration 8 months
Tasks 3
Looms 1

What was built

We ran a scoped evaluation of JotForm's built-in AI agent feature to determine whether it could replace or reduce manual data collation work inside Derek Rose's existing Pipedrive and Make.com stack.

The investigation had three parts. First, we tested the AI agent itself — specifically whether it could ingest form submissions and structure the output in a way that feeds cleanly into downstream automations. Second, we mapped out JotForm's edit link functionality, which was a prerequisite for a workflow change planned for the following month's rollout. Third, we assessed integration feasibility with the existing pipeline.

The tricky part was JotForm's AI agent sitting outside the normal webhook/API flow that Make.com expects. We needed to confirm whether the agent's output was programmable enough to route into Pipedrive deals or contacts without a heavy transformation layer sitting in between.

The project concluded at the evaluation stage. Findings from the AI agent test and the edit link audit fed into the decision-making process for the broader Derek Rose automation roadmap.

Recently touched

  • 2026-01-12 JotForm edit link functionality before next month's rollout Done
  • 2025-09-18 Implement AI agent for data collation Done
  • 2025-08-29 Try JotForm AI agent Done

Other projects in this case study

  • Ongoing Support

    Ongoing Support covers the continuous operation and evolution of Derek Rose's Make.com automation stack from 2024 through present. The work spans three main areas: regular break recovery on the…

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  • Image Automation

    The Image Automation project automated Derek Rose's product image collection workflow by style code. The system retrieves product identifiers from Pipedrive deals, searches Microsoft…

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  • Automatic Imports

    Automatic Imports is Derek Rose's largest and most complex project: a sophisticated multi-scenario inventory import system that processes product catalog data from upstream sources and syncs it into…

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  • Pipedrive Onboarding

    GoogleSpreadsheet - Logins + Data Mapping

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